Real builders own the outcome: pick one thing you shipped, stand under it with real customers, and fix what creaks.
Use it now · Plan
Roadmap "so that" test
Finish "We're building this so that…" for every item and see which are polished brass.
Use it now · Pantry
Launch checklist
What to check before, during and after a launch, including the retrospective questions.
That's the lesson. Next up: The Morning Milkshake.
